Why Rebrand?
Global Cargo Movers LLC (GCM) has proudly served the East Coast with fast, secure, and reasonably priced balikbayan box delivery for the past 15 years. Despite the company’s remarkable success, GCM’s outdated and inconsistent branding does not reflect its commitment to quality service or family-oriented approach towards its Filipino customers. GCM requires a refreshed brand revitalization to stay competitive, maintain its leading position in the industry, and convey its care for the boxes that hold its customers’ hard work and happiness.
GLOBAL
CARGO MOVERS
Role:
Designer
Tools:
Illustrator | Photoshop | After Effects
Category:
Rebrand Identity
[ THE CURRENT BRANDING ]
Friendly, Clean, Accommodating, Careful
ATTRIBUTES
The Filipino community, Gender neutral, Adults (20+), Working to middle class
TARGET AUDIENCE
Reliability, Quality, Community Service
VALUES
Design Strategy
The rebranded identity will retain recognizable elements from the current logo, including the globe, company name, and green color. However, the serif typeface will be replaced with a geometric sans-serif, giving the company a more modern and fresh look while alluding to its unwavering commitment to quality service and familial-like approach. The color palette will reflect GCM’s friendly and welcoming nature, contributing to a cohesive design language across all brand touchpoints.
[ THE REBRAND STRATEGY ]
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
~!@#$%^&*()_+`-=
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
~!@#$%^&*()_+`-=
[ MONTSERRAT ]
HEX: #3cb389
RGB: 60, 179, 137
CMYK: 72, 3, 61, 0
HEX: #000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
HEX: #ffffff
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
