The Problem:
How do we promote more outdoor time for children and adults?
Description:
While the advantages of outdoor exploration are abundant, the current generation of children spends less time in outdoor activities than preceding generations. American children now dedicate 35% less time to outdoor play than their parents did in their youth. Additionally, The proportion of physically active 6-13-year-olds has declined, dropping from 26% from 2016- 2017 to 24% from 2020 to 2021.
KINNECT
Role:
Researcher | Brand Designer
Category:
Brand Identity
Tools:
Illustrator | Photoshop | Adobe Express
[ THE RESEARCH ]
New context for learning
Create opportunities for social interaction
Better sleep
Good physical health
Give children a chance to take appropriate risks
Benefits of outdoor exploration:
Three main reasons for reduced outdoor time:
Rapid Urbanization
Traffic
Air pollution
Urban heat island effect
Reduces natural green
space & biodiversity
Negatively impacts
children's opportunities
to play outside
Screen Time
2-17 year olds spend more than two hours of screen time per weekday, in addition to screen time spent for schoolwork.
Safety Concerns
50% of parents surveys cited “fear of strangers” as the reason for preventing their children to play outdoors.
“Caregivers and parents are the guides to outdoor exploration. They are the ones who are in a position to teach children how to play and create.”
- Dr. Wnek, MD
Mental Health
Problems
Childhood
Obesity
Negative impact of decreased physical activity:
The prevalence of obesity for 2-19 year-olds in 2017-2020 was 19.7% and affected about 14.7 million children and adolescents.
A study found that 6-17-year-olds who reported no exercise were twice as likely to have mental health problems, particularly related to anxiety and depression.
INSIGHT 03
Outdoor exploration and physical activity are vital for children’s mental and physical health.
Children spend less time outdoors due to electronic use, safety, and environmental concerns.
INSIGHT 01
Parents and caregivers play an essential part in encouraging children to explore the outdoors.
INSIGHT 02
[ INSIGHTS ]
[ THE SOLUTION ]
HEX: #f63c3f
RGB: 246, 60, 62
CMYK: 0, 91, 76, 0
HEX: #3c4af6
RGB: 60, 74, 246
CMYK: 80, 71, 0, 0
HEX: #fffef5
RGB: 255, 254, 245
CMYK: 0, 0, 3, 0
HEX: #111111
RGB: 17, 17, 17
CMYK: 73, 67, 66, 63
HEX: #ffd110
RGB: 255, 209, 16
CMYK: 1, 16, 98, 0
[ APTLY ]
[ AVENIR ]
Bold
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PROMOTE OUTDOOR EXPLORATION THROUGH INTERACTIVE EVENTS
KINNECT is an organization that partners with outdoor venues to create safe spaces, educate, and encourage outdoor exploration. Its purpose is to jumpstart families’ healthy habits of outdoor exploration through fun and interactive events that parents and children can enjoy together.
Children & adolescents (6-13 yo), parents, families eager to start their outdoor adventure
TARGET AUDIENCE
Adventurous, active, cheerful, comfortable, connected, creative
ATTRIBUTES
